Via techdirt here's the latest trick of newspapers for making their value propositions more attractive to their readers as opposed to a web-based strategy: shipping free multimedia CDs together with the printed editions.

This may be successful while considering some segments of the audience target - after all, there are people out there not using the internet. However, obviously this is a short term tactic that cannot be sustainable as more and more people switch their news getting habits on to the internet. Besides, the standard CDs and DVDs are becoming more and more obsolete and will, sooner rather than later, be replaced by new technologies like HD-DVDs just like CDs replaced videotapes about 10 years ago.

As such, soon the newspapers in case might as well realize that using the internet might be a better off proposition for themselves if they figure it out. Until then, shipping CDs as a business strategy is just fine and simply pretend that the internet exists only for sending/receiving emails for now.