Here's an interesting theory: the newspapers will be starting to play a major threatening role to the TV. How's that - by incorporating video clips into their online editions. Case in point: Knoxville News Sentinel. via

I believe this makes a lot of sense for vlogs and podcasts all along as support tools into the newly emerged business model newspapers or media industry in general are going to change to as a result of the pressure coming from the online, push-to-publish technologies.

The main problem with the media model is the uni-directionality of their message -- they cover an event by telling THEIR side of the story with footage THEY believe is relevant for the specific news. And this, in most cases, is just a purely subjective way of doing their job, not to say that they either don't get the subject they present or just have a hidden agenda. As such making available online the un-edited footage of the video or audio would add a ton of credibility to the journalists voice. Add this to the opportunity of letting your audience interact in realtime by giving feedback that is WAY better than setting a focus group to learn what "the audience thinks/wants".

As such, vlogs and podcasts become support tools in the media's business model, whose primary (value creation) activity is news broadcasting. Then, depending on the type of the industry player (radio, TV station, etc), several avenues for lucrative business models may be exploited. For example, Ronald took the time to explore some grounds for podcasts in the radio shows case. 

[Btw, HotNews (a Romanian internet news spot) is offering some audio files in addition to the articles they provide (they are mainly an aggregator or a copy/paste model, which seems very succesful nowadays). Problem is they're not produced by Hotnews but taped from the traditional media sources (radio or TV stations).]

UPDATE: Over at blogspotting there's a very good analogy of media industry and the steel industry when the big producers faced huge pressure from the minimills, ultimately losing considerably high market share. Kinda like blogs these days - micro-publishing that is - except that we're down the curve of the disruptive technology.