If you're not familiar with the long tail concepts yet (one of the best articles written in 2004 IMO) read it first from
here. Then read
this for a general background and then
this for food for thought. For more on the long tail, also check out
this blog.
Indeed very intresting reading (nice reading on niche selling) . Thank you.
I've met the concept but I wasn't familiar with the term, I remember Bruno Medicina inisisting on the insufficient use of internet as a truly active network (instead of a digital pipeline) to a rather discomposed audience at last year's Internetics.
Funny it made me remember a line by The Doors "They got the guns But we got the numbers" - getting back to the subject, Amazon's suggestions for people buying "The Doors" concern Tudor Leaded Glass & Doors, Gothic Fireplace, Stone Mullions, Drapery and Malaysia Door manufacturers :)
Industry may be on the right track but still a long way to go.