A short context: after acquiring Dacia a few years back Renault's strategy in Romania was developing a low cost car targeted exactly towards the low end of the market. And not only in Romania but in countries where the purchasing power is low. The name of it: Logan - launched last year and presumably costing only 5800 euros (without any optionals). Moreover, Renault decided to play only the Logan card as last year it stopped the production of all cars made under Dacia brand, even though it mantained the old Dacia logo on the Logan.

So far so good, it appears that Renault's Romanian car brand is doing just fine. Logan sales are up and exceeded the forecasts since last year's launching. And even though it's not my type of car it seems that their value proposition based on brand loyalty and price sensitivity is quite appealing to Romanians - these days, as far as I know, there are still waiting lists for purchasing one.