I was reading yesterday about this restaurant in London that has no prices in the menu and where the customers are paying just as much as they think it's worth it. Read the context and implications of this strategy, I think it is a hard case to make with a difficult business model, especially in Romania.

And now I just read about a similar pay-what-you-think-it's-worth case with a totally different background: Canada's Bell Mobility messed up with the billing system and now they tell clients to pay as much as they think they owe and they will figure it out after having the system fixed. More from Canadian customers directly involved.