What would you say if you had the chance of personalizing the way your shoes look like before buying a pair? You know, choosing the right color mix, the style or even the type of the traction bottom. I think it is an awesome idea, actually a strategic shift brought by Nike in the garment industry whereas personalized stuff is available at decent prices. For about a 100 bucks a pair you can get even a name written on your sneakers. Ain't that cool?