A good reason for Bulgaria getting more revenues from the tourism industry - cheap flights. To my knowledge the cheapest you could get if you want to fly from (southern) Germany to Bucharest is actually a combination with Alitalia from Switzerland with a plane fare of about 250 euros plus the train to/from Germany. And this one is more like a one-time opportunity, I doubt it can beat Condor's permanent $188.

Back-to-back strategy - airlines and tourism -- very difficult for Romanians to figure. A good question for the government beancounters -- how come that Bulgaria has become part of the Western tourism agenda lately and Romania has not? I am quite sure they will find an excuse - it is the among the best things Romanians seem to be good at.