Blogs, wikis and social networking as a business tools

Via Om - a very insightful interview with Euan Semple of the BBC DigiLab on how the BBC integrated those tools (that for many appear to be new or strange) into their daily workflow. First it was a bulletin board, then a social networking tool and thirdly a blog server with 70 blogs written by 100 people. Out of 25,000 employees the exposure is for about 30-40% of them.