March 2007
1. results must be trackable
2. promote trials
3. let others speak for you
4. data. not hype
5. You're smart. And your time matters
6. we're serious. except when we're not
7. big ideas move us
link
2. promote trials
3. let others speak for you
4. data. not hype
5. You're smart. And your time matters
6. we're serious. except when we're not
7. big ideas move us
link
