I went to Astral's headquarters from Bucharest the other day as I was interested in upgrading my internet subscription. For people who've never been to Astral's internet customer service imagine a big room that has some sort of a small lobby with glass walls permitting seeing what the clerks from around are doing. The deal is that as soon as a customer gets in the lobby someone from the big room presumably notices him and takes care of him.
The annoying part is that those guys seem to be so busy that they don't really notice when a customer gets in. Furthermore there's no way of signaling that you got in so you either desperately try making eye contact with one of them (if you're in a hurry) or patiently wait until somebody notices you. And it can easily take 15-20 minutes until you may get noticed. How difficult or expensive can it be installing a device that signals the clerks that there's a customer waiting?
Similarly, the bank I usually go to is arranged somewhat the same -- there are 3-4 offices and few waiting chairs - all open spaced and spread over a 10-15 meter lobby. Thing is that you never know who the last person is, or who is waiting for what, which desk takes care of which service and so on. Now, the bank's customer service is quite well and the personell is very friendly and helpful - no complains about it. I was actually asking one of the tellers why they don't install a device so that the clients know where and when to go to a certain desk and she candidly say that this is not what she is paid for. I was astonished and mentioned that she may get a raise if she brings the idea to the management - bottom line was that she just got defensive and wouldn't want to get involved as it wasn't part of her job description.
Two stories and two observations - one management was/is not able to observe it (you only need to spend less than 5 minutes in the middle of things at rush hour to notice there's something wrong) and two the organizational culture that would encourage initiative and out-of-the-box thinking is hadrly present. I wouldn't call it an innovation, less a strategic thing - it is certainly something to improve the operational efficiency - but this should certainly come from within the organization. (see also the McDonalds example) Even though overall the customer service in both cases is good. Hopefully this is just a matter of when and not of if.