Jeremy opens up a good debate in his comment section about what one would say to her CEO about blogging. I'd probably just mention that it's a great communication channel with instant feedback from stakeholders. With marginal expenses, actually the ROIs can be tremendous if it's done right. What does right mean? Oh well, "my right" is described by a mix of principles: candor, honesty, objectivity and respect. And yes, little things always make the difference.

UPDATE: Just saw Fred's post on why CEOs should blog as response to Seth claiming the opposite.