I went to Binary this morning, I was curious to take the local software industry's pulse as supposedly this year there are more people participating than in the previous editions. I was a bit dissapointed as I couldn't feel the energy that should justify the huge opportunities in an industry supposed to grow by 20% this year. I did see smart products, met a few interesting individuals but that's about it on the positives. The word that was striking me while looking at most of the materials (brochures, fliers) was mediocre, though I also saw some very good stuff (and not very expensive - rather creative).

There were also some company presentations supposed to take place but curiously enough they were suspended due to the poor attendance levels. Actually, as far as I could tell the overall attendance was very-very low for one of the three main software fairs taking place every year in Bucharest. (soft21 and ROCS are the other two) I think that Binary is the least focused on the b2b side. Or at least I saw it positioned this way.

Definitely not the best software event I have participated lately, it left a sad taste in my mouth. I doubt it's worth the marketing effort, besides the money for the booth and the marketing materials you have 2-3 people stuck for three whole days and they may have a big opportunity costs.