Presently in Bucharest you can book movie tickets online via Cinemagia or Hollywood Multiplex. Looks like the guys from Diverta saw this opportunity and are exploring the online booking for the theater plays in Bucharest (link in Romanian). While the initiative is notable, why not bother having a business gathering all sorts of online booking under a single website - theater, opera, movies, concerts, sport events? Why this chunks approach, since the marginal costs for developing the software application will be very low. Nevertheless it is true that this requires a close cooperation with the ticket issuers, and, more importantly, a heavy upgrade of their technology for being able to make use of the system. And that means $$.