It's been tested for a while now and it appears that it finally got the green light. The players behind this are Connexion, Boeing and Lufthansa and starting from the end of this month anybody with a wifi laptop will be able to get hooked up on the internet for about 8 pounds for a less than 3-hour flights. I think this is both good and bad news. The good news is that it will open up the opportunities for the emergence of new business models given that "always-on" will increase the better spare time usage while flying. The bad news is that this new revenue source will somewhat postpone the shrinkage of the outdated airlines business model. It will also be interesting to notice if and how the budget carriers will make use of this as jumping in a me-too strategy will add considerably on their fixed costs. One thing is for sure: flying will not be as boring.
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