Altex's Media Galaxy is opening up to the public on Saturday morning. It is an all-in-one electronics supermarket stretching over 3000 sqm on the last floor from Bucharest Mall. During last December the company totalled about 20% of their sales. Also, for the entire 2003 70% of the sales were made by using consumer credits. It is interesting to note that in spite of the two-month late opening time, (and thus missing the Christmas rush) the officials still anticipate more than 4 mil. euros in sales for the first 3 months of operations from this outlet, also having in mind the context of a regulation change in the consumer credit policy.

Quick facts: Altex grossed 135 mil EUR from 100 outlets and directly competes with Flanco (120 mil EUR/70 outlets) and Domo (88 mil EUR/90 outlets). In addition to these guys there is indirect competition from the IT retailers such as Best Computers or Flamingo. The retail electronics market was about $500 mil. last year and it is estimated to grow by 10-15% this year.