People from the Romanian industry seem to finally have gotten it -- they chose the markets, assesed the context and crafted the product. However putting your foot in the door is not as difficult as providing a compelling value proposition in time - and historically speaking Romanians still have a point to make here. I think that besides wine, textiles and software can make a product mix Romania can become famous for in the next 5 years or so. With the right marketing of course.
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